The death of pale rosé? Gen Z would rather pay for a dark pink White Zinfandel than a Provence classic, study finds

Daily Mail - Oct 6, 2026

Forget vineyards, vintages and fancy French labels - according to a new study, the quickest way to win over Gen Z wine drinkers is simply to make your rosé a darker shade of pink.

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The death of pale rosé? Gen Z would rather pay for a dark pink White Zinfandel than a Provence classic, study finds

Oct 6, 2026

The death of pale rosé? Gen Z would rather pay for a dark pink White Zinfandel than a Provence classic, study finds

Forget vineyards, vintages and fancy French labels - according to a new study, the quickest way to win over Gen Z wine drinkers is simply to make your rosé a darker shade of pink.

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