Propellic CEO reveals at WTM Day 1 why AI search is driving travel’s fastest consumer shift

Breaking Travel News - Nov 4, 2026

Kicking off Day 1 of World Travel Market (WTM) London, industry leaders gathered at the Trends Stage for the panel ‘Can Next Gen Find You? How Language, Search and Trust Shape Discoverability’ to address how Gen Z search habits and generative AI are shifting traditional travel marketing. Moderated by Joyce Oladeinde (Crescendo Digital), the session brought together Ore Ade (TikTok LIVE), Reza Moaiandin (SALT.agency), and Brennen Bliss, Founder and CEO of Propellic, to examine what travel brands must fix immediately to remain visible in an era of algorithmic search.

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