72% of Indians Discover Offbeat Destinations Through Reels, But Trust Remains the Final Step

Breaking Travel News - Sep 27, 2026

Travel inspiration today is increasingly digital, with social media and artificial intelligence becoming important parts of how Indians discover and plan their journeys. A recent survey by zingbus, based on 2,371 respondents, reveals how short-form content, AI-powered planning and trusted travel information are influencing travel decisions. The findings come ahead of World Tourism Day on September 27, whose 2026 theme, “Digital Agenda and Artificial Intelligence to Redesign Tourism,” reflects the growing role of technology in shaping the future of travel.

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