The Rise of Neo Blythe Dolls: Renewed Popularity Leads to a Growing Market

This is Blythe converts their passion for the unique dolls into a huge online inventory of figurines and accessories that strives to appeal to every collector.

Alameda, United States - December 5, 2018 /NewsNetwork/ —

Alameda, CA – Online retailer This is Blythe has reported a renewed popularity of Neo Blythe dolls. The website which sells the dolls, outfits, and accessories, has grown as a result, and will continue to grow as a new generation of consumers take up this unique hobby.

Blythe is immediately recognizable for her characteristically large head and luminously large eyes. The figurines’ hair has a trademark heavy fringe in various colors with vintage outfits. The ‘Neo’ version is a doll that was manufactured after 2001, making them much more affordable than the original collectables that were released in the 70s. This greater accessibility has created a rapidly growing international market for the dolls.

Since their creation in 1972, the dolls have had waves of popularity that have come and gone. Some thirty-odd years after their creation, they’re back and more popular than ever. This is in part due to Garan, a photographer who published the book This is Blythe in 2000, which is mainly a collection of photographs. After that, it was picked up by a Japanese toy company, Takara, and new versions of the doll came into existence. In the post-2000 resurgence, the newly-produced dolls became known as the Neo Blythe.

Since 2001, the Neo Blythes have retained the essence of the original doll but with a few twists. Some of these changes include bendable body parts and moveable eyelids. This lends itself to the collector’s market as most collectors report the desire to pose and position the dolls for various photo opportunities.

Unlike most dolls, the popularity of the new collection stems not from the ability to play with them, but rather from photographing them in a variety of outfits and styles. The product is photogenic and versatile and has become a muse for many photographers.

The community is international. There’s even an annual convention called BlytheCon to celebrate the sought-after collectible item’s birthday. It is largely composed of adult women, often professionals with a dedicated hobby. People are drawn to the ability to customize and individualize them. Collectors can customize hair color, eye color, makeup, and other features.

As the unique figurine continues to grow in popularity, retailers like This is Blythe will continue to meet the demand for these dolls and the accessories that make them unique.

Contact Info:
Name: Jenna Anderson
Organization: This is Blythe
Address: 2704 Thompson Ave, Alameda, CA 94501, United States
Website: https://www.thisisblythe.com

Source: NewsNetwork

Release ID: 454502